Last week Tom Ford left the runway and Fashion Week scenes to showcase his collection in video premiere. This comes on the heels of his fall 2015 runway migration from London to Los Angeles.
Ford told WWD, “Instead of having a traditional show this season, I decided to try something new. I wanted to think about how to present a collection in a cinematic way that was designed from its inception to be presented online.”
Tom Ford debuted his Spring/Summer 2016 Womenswear collection in a video on TOMFORD.COM. Released in conjunction with Paris Fashion Week, the video features Lady Gaga alongside models Mica Arga, Lexi Bolling, Kayla Scott, Xaio Wen Ju, Valery Kaufman, Aymeline Valade, Lida Fox, Lucky Blue Smith, Alex Dunstan, David Agbodji and Tarun Nijjer. The video features the song “I Want Your Love,” vocals by Lady Gaga, featuring Nile Rodgers and produced by Riot City.