Lumosity to Pay $2 Million for Lying About “Brain Training”

Less than a week into 2016 and it is safe to say that Lumosity is in for a very bad year. From the FTC:

“Lumosity preyed on consumers’ fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimer’s disease,” said Jessica Rich, Director of the FTC’s Bureau of Consumer Protection. “But Lumosity simply did not have the science to back up its ads.”

And as part of the settlement Lumosity must pay $2 million in redress and tell every paying customer about their deceptive advertising. Yeah, this is going to be a bad year for anyone working at Lumosity and all the other so called “Brain Training” programs. Further reading by Kate Knibbs, “Lumosity’s Brain Games Are Bullshit“.

Various cognitive enhancing programs are constantly being studied and researched by top minds and institutions the world over.  Not only is there no consensus on it’s effectiveness, but strong results showing most of it does not work.