Sharing is caring and nobody cares. Or do they? Finding the right audience and having entertaining content that is easy to share helps.
Meme worthy moments, something that catches the mainstream media or front page of Reddit can help projects throughout their life-cycle. It certainly helps to have a constant stream of interesting and entertaining content that is easy to share.
Giving people an easy way to share what they enjoy while providing a reliable source and stream takes content planing and production. Often in real time, capturing screenshots, quotes, taking photos and making short clips to share with fans and followers across platforms.