Vuori raised $825 million in funding and increased its valuation to $5.5 billion. The private, direct-to-consumer company became profitable in under three years. As of December 2024, it has 79 stores in six countries, including the U.S.
Vuori is a Southern California-based athleisure brand. The decade-old company made a name for itself in an industry dominated by Lululemon and Alo Yoga. With a company IPO likely in the near future, can it keep the momentum and even overtake established giants?
The company differentiated itself from the competition during the pandemic. From December 2019 through December 2020 the sales and customer base grew nearly 300%. Vuori focused on profitability and took a slow and steady approach.
