Tim Meadows and Ken Jeong kick things off at the CES 2025 in Las Vegas for BMW. Then Frank Weber (CTO BMW AG) joins Meadows on stage to discuss the BMW Panoramic iDrive.
The presentation begins with Weber discussing the new BMW iDrive features in four elements. First, the Panoramic Vision. The huge pillar to pillar Head-up display. Second: the all new Central Display. Third: on top of the Panoramic Vision, the new 3D Head-Up Display. Integrated guidance information with visualizations for Highly Automated Driving. Fourth: the newly designed multifunction steering wheel.
Weber continues, “All of this adds up to a unique hands-on-the-wheel, eyes-on-the-road experience. The BMW Operating System X is the intelligence behind the new BMW iDrive. It’s the invisible digital engine that powers the new iDrive`s speed, connectivity, and overall performance. It’s the right information in the right place, at any time.”
From BMW: Imagine an intelligent, responsible design that shapes the next chapter of electromobility. Feel connected with technology that intuits your needs. And let the BMW Vision Neue Klasse inspire you beyond the driving experience. This concept is visionary from the inside out, proving that future-forward design, electric efficiency, and innovative use of materials are not only achievable, but a straight path towards inspiration. Unlock the ultimate in-car experience. Featuring BMW Panoramic Vision, the new iDrive Operating System offers revolutionary ways to interact. Customize levels of augmented reality with a stunning display that spans across the windshield.
Here is the BMW Vision Neue Klasse page.
